Job Description
Responsibilities:
1. Manage and Monitor loyalty programs for the trade partners
2. Ideate, Strategize & upgrade brand visibility in the market through Trade outlets
3. Ideate, source and distribute brand & festive merchandise to the Trade partners
4. Handle BTL activities to help generate leads to support Sales Team
5. Conceptualize and execute Trade promotions and roll out in-store campaigns in collaboration with sales team.
6. Manage PAN India Promoter Campaign at Retail Shops and Fuel Station
7. Execute Inshop Branding, OOH Campaigns, Event Management- Trade Shows, Exhibition, Van Campaign, Product Launch, Dealer Meets etc.
8. Vendor Management- Vendor registration, Vendor Follow-ups, Billings & Payments
9. Ensure alignment with budget requirement and controls
10.Represent voice of the customer, facilitating feedback loops to improve marketing program design, planning, and rollout
Role: Executive/ Sr. Executive
Industry Type: Manufacturing
Department: Sales & Marketing
Employment Type: Full Time, Permanent
Education: Any Graduate with Marketing Degree/ certification (MBA will be preferred)
Work Experience: 2-5 yrs in Marketing.
Location: Pune