Business Development Manager – Workshop Sales

Job Description

Responsibilities:
1. Responsible and accountable to develop the Auto Care business for our brands in the Workshop segment in the given territory.
2. Maintain a healthy pool of 200-250 IWS (Multibrand Workshops in 4 wheeler and 2 wheeler segment). Follow SPANCOP model to closely monitor the stage of each IWS prospect and carry out effective conversions.
3. Productivity Rate Minimum 40% initially for 1 Qtr. which should increase to 60% within 6 months
4. Minimum business throughput from each IWS should be Rs.8 to 10k per month.
5. Follow SFA on daily basis with minimum 12 beats to visit on fortnightly basis with 8-10 outlets in each beat.
6. Appoint strong distribution network under current Super Stockiest to feed the IWS with our products.
7. Drive the WLP Program and ensure at least 80% of productive outlets to achieve minimum slab under WLP.
8. Act as a pivotal point and manage healthy business relations with IWS and Distributors.
9. Carry out regular monthly demand generation activities to drive the our brand at all IWS to increase the repeat purchase.
10. Demonstrate skillful abilities to translate the technical know-how of our Products through product application demonstrations.

Role: Business Development Manager
Industry Type: Manufacturing
Department: Sales & Marketing
Employment Type: Full Time, Permanent
Experience: 6+ years relevant experience