Samidha Wasnik

Building Processes with PPI and Operational Excellence in Marketing: Implement PPI (Practical Process Improvement) principles to streamline marketing processes. Foster operational excellence by optimizing workflows and resource allocation in marketing. Drive efficiency and effectiveness in marketing initiatives to maximize ROI.  Supporting Key Marketing Initiatives: Collaborate with cross-functional teams to support critical marketing projects. Provide leadership and guidance to ensure successful execution of key marketing campaigns. Work closely with product management and commercial leaders to align marketing efforts with business objectives.  Ensuring Commercial Compliance in Tender Process of Lab Equipment's: Enforce adherence to Standard Operating Procedures (SOP) and Authority Approval Matrix (AAM) for all tenders. Proactively seek approvals to ensure timely submissions of tenders. Maintain a repository of common and tender-specific documents accessible to stakeholders.  Managing Factory and Local Authorizations for Lab Equipment: Oversee Factory Authorizations from SG & LSB, while local authorizations are managed through MikkuPublish Dashboard. Facilitate continuous SKU uploads on GeM (Government e-Marketplace) in coordination with Corporate Team. Track GeM bids participated through channels and issue GeM authorizations for channels and tenders.  Updating and Managing Material Master Data: Ensure regular updates of Material Master Data on SAP, including Shelf Life, Sales Unit, MRP, and Batch Management. Identify and update obsolete SKUs and replacement SKUs in the Master File and SAP. Extend product codes to all three plants for streamlined inventory management.  Pricing and Quoting Responsibilities: Collaborate with PMT (Product Management Team), commercial leaders, and Finance Team to upload prices in SAP/SFDC/WOP. Coordinate with Finance & IT for uploading standard costs on SAP. Provide pricing inputs within the given TAT (Turnaround Time) for new code creation requests.  Focus on Compliance: Complete mandatory trainings related to compliance, safety, and other relevant areas. Seek legal approvals wherever required to ensure adherence to regulatory standards.  Marketing Communication & Support: Coordinate with vendors for giveaways, brochures, and various marketing collaterals. Manage and maintain the marketing budget for cost-effective deliverables. Support the LSI Marketing Team during events and seminars by handling backend activities.  Streamlining Commercial Supporting Projects: Optimize processes for supporting the LSI Team in various areas such as pricing, tenders, MDM, and GeM. Invest time in learning SFDC (Salesforce) and SAP functions for improved marketing operations. Attend marketing events and invest in learning digital marketing strategies.  Coordinating with Warehouse and Finance Teams: Ensure smooth functioning and safe dispatch of marketing materials through collaboration with the warehouse team. Obtain payment approvals from the Finance Team to expedite the payment process. Streamline Purchase Order (PO) processes through SAP in coordination with Warehouse and Finance Teams.

Managed Sales for Testing and Analytical Instruments: Handled the sales of a diverse range of instruments, including Shimadzu Total Organic Carbon (TOC) analyzers, Mecmesin Digital Force & Torque Gauges, Beckman Air and Liquid Particle Counters, AES Microbial Air Samplers, Quest Sound Level Meters, and other such instruments.  Identified Potential Customers and Market Opportunities: Proactively tracked the market, identified potential customers, and explored new business opportunities to expand the client base and achieve sales targets.  Conducted Customer Meetings and Seminars: Engaged in personal meetings with potential clients, conducted seminars, and product demonstrations to showcase the capabilities and benefits of the instruments, thereby generating leads and increasing sales.  Managed Service Database on CRM: Maintained a comprehensive service database on the Customer Relationship Management (CRM) system to efficiently track service history, customer inquiries, and follow-up actions.  Coordinated with Service Team for Efficient Customer Support: Collaborated closely with the service team to manage service calls, resolve technical issues, and ensure prompt and efficient customer support.  Prepared E-Tenders and Offline Tenders: Took charge of preparing and submitting electronic (E-Tenders) and offline tenders, ensuring compliance with all necessary documentation and requirements.  Ensured Compliance with Tender Guidelines: Adhered to tender guidelines and regulations, and successfully complied with the tender submission process.  Developed and Maintained Customer Relationships: Built and nurtured strong relationships with existing customers, fostering loyalty and customer retention.  Provided Post-Sales Support: Offered exceptional post-sales support to customers, ensuring their satisfaction with the instruments and services provided.  Contributed to Team Growth and Overall Company Success: Played an integral role in achieving the company's sales objectives, expanding the customer base, and contributing to the overall growth and success of Saksham Analytical Instruments Pvt. Ltd.